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Traditions Line Expands

Carole Sloan -- Home Textiles Today, April 23, 2007

With the hiring of Jane Wright as director of sales and marketing, and Eileen Hahn as national sales and retail manager, Traditions by Pamela Kline has begun a major distribution and marketing expansion.

Both are new positions, said Pamela Kline, ceo and founder of the 34-year-old specialty bedding and linens supplier.

The company plans to grow its store-in-a-store approach based on the one it has at ABC Carpet & Home in New York, explained Kline. Wright, who most recently was with Company C as national sales and marketing manager, and earlier was with Pine Cone Hill, will be responsible for this effort. "We never had someone who focused solely on this area," said Kline.

Wright is also responsible for increasing overall brand awareness through the development and communications of marketing and public relations programs. "She will be our direct link to publications, which is an exciting new opportunity for us," Kline said. Wright also will manage the licensed lines of the Smithsonian Institution and Charlotte Moss.

Hahn, formerly a buyer and merchandiser for Company C where she also designed store layouts and created merchandising plans, is responsible for increasing sales, overseeing the developing sales team, and managing the Traditions by Pamela Kline outlet locations here and in Manchester, Vt. as well as the ABC Carpet & Home installation.

Discussing Hahn's assignment, Kline remarked, "We don't have reps. Now we will develop an in-house sales force to expand our business."

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