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New Sears apparel licensor looks toward home

Miami — Latin television personality Lucy Pereda, who hosts the Spanish-language program "En Casa De Lucy" on weekends on the Galavision channel, is creating a signature home collection, with an emphasis on home textiles, she told HTT.

She expects to have a line in place by next year or early 2005.

Pereda recently announced the debut of her exclusive apparel line at Sears. Titled The Lucy Pereda collection, it is slated to initially hit 227 stores in Hispanic markets nationwide and in Puerto Rico later this month, with additional rollouts in general markets next year to 450 units total by spring 2004.

Pereda said a home line would complement her TV program and her growing reputation as an Hispanic version of Martha Stewart. Before becoming a TV and radio celebrity, Pereda, a Cuban-American based here, was a couture and ready-to-wear designer and owned and operated a boutique in Puerto Rico.

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