New Sears apparel licensor looks toward home
September 12, 2003,
Miami — Latin television personality Lucy Pereda, who hosts the Spanish-language program "En Casa De Lucy" on weekends on the Galavision channel, is creating a signature home collection, with an emphasis on home textiles, she told HTT.
She expects to have a line in place by next year or early 2005.
Pereda said a home line would complement her TV program and her growing reputation as an Hispanic version of Martha Stewart. Before becoming a TV and radio celebrity, Pereda, a Cuban-American based here, was a couture and ready-to-wear designer and owned and operated a boutique in Puerto Rico.
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