Ebony magazine to enter home through Dan River license

New York — Johnson Publishing Company, home of EBONY magazine, has forged an alliance with Dan River to create bed and bath products for the newly developed Ebony Home brand.

While both parties are still finalizing design boards, Dan River hopes to show print and woven bedding during the upcoming New York Home Textiles Market in August, according to Susan Meek, Dan River’s vp of licensing and marketing. Orders will be ready to ship four months after placement, with a target retail debut of spring 2007.

“Right now we’re looking at four beds in a modern collection, four in traditional and four in a luxury collection,” Meek said.

Ebony Classic featuring modern and luxury looks are positioned for mid-tier, department and specialty stores. Ebony at Home aims for the mass market.

The target customer is 21- to 45-years-old, “fashionable but not trendy,” Meek said, “educated and accomplished.”

The deal marks the Johnson Publishing Company’s first foray into the licensing arena. While Ebony Home will build on the company’s long history and expertise in marketing to various demographics of the African-American market, Ebony’s licensing division plans to develop products that appeal to a broader cross section of Americans, according to a company release.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!