Options Tai Ping Carpets changes name and logo
Home & Textiles Today Staff -- Home Textiles Today, December 10, 2002
Calhoun, GA — Options Tai Ping Carpets, a member of Tai Ping Carpets Group, a producer of woven Wilton and Axminster carpets, specialty tufted carpets and handmade area rugs, recently changed its name to Tai Ping Carpets Americas Inc. and created a new company logo.
The new corporate name is designed to more accurately reflects the company's direction and focus as the U.S. division of the global Tai Ping Carpets Group, said Steve Brandon, president.
The Options name will remain the company's commercial carpet brand name, and Tai Ping Carpets & Rugs becomes the brand identity for residential products. The new logo features a modern graphic rendition of the Chinese words "Tai Ping," replacing the classic Chinese pictograms previously used in the logo. The traditional characters for Tai Ping, which translated to "peace," are embedded in the new graphic symbol.
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