New Quaker unit readies more moderately priced goods
June 14, 2001,
FALL RIVER, MA — Davol, the new division of Quaker Fabrics, will launch 170 patterns at price points from $3.25 to $6.00 per yard during next month's Showtime trade fair in Atlanta. The new division — whose tagline is "Fabrics for Everyday Living" — is part of Quaker's strategy to build out beyond its traditional focus on the middle and upper ends of the business.
"This is a line by itself, not a lower-priced Quaker," chairman and ceo Larry Liebenow told HTT.