Target adds Woolrich Home to mix
September 9, 2002,
Target Stores continues to add exclusive brand name product to its assortment with the recent announcement of its partnership with Woolrich, the outdoor apparel and home lifestyle company.
"Woolrich is a wonderful addition to our current selection of home merchandise," said Sandi Doyle, vp of merchandising for Target Stores. "We are committed to offering our guests outstanding value and great quality, and Woolrich offers both."
Dennis Marxen, director of licensing, Woolrich, said, "The Woolrich partnership with Target is based on the respective strengths of each company. The Target name has earned the foremost respect from American consumers and Woolrich's 172-year history presents a brand with strong heritage and character.