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Target adds Woolrich Home to mix

Andrea Lillo -- Home Textiles Today, September 9, 2002

Target Stores continues to add exclusive brand name product to its assortment with the recent announcement of its partnership with Woolrich, the outdoor apparel and home lifestyle company.

Woolrich Home, which will be available at all Target stores nationwide, includes an exclusive line of bedding, blankets and home accents. Ranging from $9.99 to $89.99, the products have lodge-inspired color palettes and designs, including a red-and-black bear pattern and a green-and-brown moose print. Other categories include flannel sheets, oversized down comforters, decorative pillows and throw rugs.

"Woolrich is a wonderful addition to our current selection of home merchandise," said Sandi Doyle, vp of merchandising for Target Stores. "We are committed to offering our guests outstanding value and great quality, and Woolrich offers both."

Dennis Marxen, director of licensing, Woolrich, said, "The Woolrich partnership with Target is based on the respective strengths of each company. The Target name has earned the foremost respect from American consumers and Woolrich's 172-year history presents a brand with strong heritage and character.

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