Memory Toppers Tops with Consumers

The memory foam mattress topper category is popular with consumers and poised for strong growth, according to results released last month from a new Sleep Studio-commissioned study.

The independent, national market research survey showed that 76% of adults are aware of the product category, with some 50 million having purchased such goods — and a projected 60 million being "extremely" or "very" likely to purchase in the future.

"There is tremendous opportunity for increasing category penetration, particularly at a time when consumers may be looking for cost efficient ways to upgrade their beds," said Donna Foti, Sleep Studio marketing director.

Consumer motivation includes the desire to "add comfort" to their mattress, to get "a more restful night's sleep," and gain "better back support," noted Sleep Studio.

For consumers making a final purchase decision, the benefit of back support was the top desire — and product features such as thickness, firmness and density were "of high importance," the company said.

In March, the manufacturer introduced its Enhanced Foam mattress topper line with trademarked Reactiv Support. "It's a highly supportive product that provides a buoyant, floating-on-air feeling," said Michael Rothbard, president of Sleep Studio.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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HTT August 2017

See the August 2017 issue of Home & Textiles Today. In this issue, we look at the Top 50 Retailing Giants Report, plus Manufacturing: Made in the USA gaining ground; International: Portugal ramping up exports; New products: NY Now home textiles introductions; Outlook: Commentary from H&TT's editors; and Planning: Trade show calendar.

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