Serta partners with Leggett & Platt for foam line
Home & Textiles Today Staff -- Home Textiles Today, April 20, 2005
NEW YORK — Serta International and Sleep Comfort Systems, part of Leggett & Platt’s urethane division, have joined forces to introduce an extensive line of Serta-branded foam sleep pillows, mattress toppers and other specialty pillows to be marketed and sold by Serta, a first for the bedding company.
The specially shaped and molded foam pillows and toppers are tied to Serta’s Perfect Sleeper, Perfect Night and Masterpiece bedding brands. Many also feature Leggett & Platt’s exclusive KoolComfort technology.
The foam line is divided into three pricing tiers: Serta Basics, with pillows from $20 to $40; International Touch, featuring pillows $30 to $70; and the KoolComfort collection, which includes pillows priced from $40 to $160.
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