Atlanta brims with rug introductions

Atlanta – It’s Day 2 at the Atlanta International Area Rug Market at the AmericasMart. Here is a look at what’s happening:

Home Comfort

Home Comfort has exptended its Jellybean line of indoor/outdoor poly-acrylic blended hooked accent rugs to include new categories and looks. At the forefront of the launch is the brand's new line of decorative pillows made in the same construction as the rugs and initially offered in Jellybean's 32 top-selling patterns.

Additionally, the Jellybean rug line now also encompasses "Babybean" baby and kid styles, including nursery, beach, dog, floral and other brightly colored juvenile-oriented styles, as well as new farm and ranch patterns.

In its Homefires line, the company has entered into the outdoor area rug category with a new collection of 100% polyester hooked rugs. Initially, there are four designs. In addition, the regular Homefires accent line of machine-washable acrylic rugs has been enhanced with 30 new patterns.


The Williamsburg brand came out with many new rug and home textiles introductions through its licensees here at the market and the concurrent gift show. Capel Inc. presented a new polypropylene construction for its indoor/outdoor area rugs. Available in the Garden Maze and Kimono Flower patterns, the new line comes in three colorways: green, blue and chocolate.

Multiple textiles category house C & F continues to expand its Williamsburg line with the addition of the Devon Moss quilted toile pattern to table linens, kitchen textiles and top-of-bed offerings. The looks are interpretative rather than reproductive of Williamsburg prints. Also, the company created the first of many collections from the new 12 Days of Christmas holiday line of accessories: throws, dec pillows, tree skirts, stockings, aprons and hooked rugs.

Michaelian Home added new flora and fauna looks – these being more reproductive in style – to its Williamsburg collection of needlepoint and petit-point decorative pillows. New looks include colorful fish, bird, floral and other such designs.

Central Oriental/Natco Home

By adding new colors to its creel, Central Oriental/Natco Home Products has expanded the Radiance and Shadows collections with about 32 new patterns total – 20 and 12, respectively. Radiance is a one-million-point heat-set polypropylene grouping, made in the U and retails for $299. Shadows,a more casual grouping, is also a one-million-point heat-set polypropylene collection that also features drop-stitching for a carved look. The rugs are priced at $199.


Safavieh is gearing up for its cocktail party tonight with designer Thom Filicia, who will be there to debut his latest rug offerings with the upscale rug company. Filicia's new rugs include two collections: new wool-and-viscose transitional and a new collection of brightly-colored recycled plastic outdoor rugs.

Other designer collections from Safavieh are also being expanded. The Martha Stewart collection now has a new offering of micro-hooked rugs, available in about 12 patterns. In the David Easton line, there are new soft wool Oushaks, and the Thomas O'Brien collection Safavieh has added Nepalese wool-and-silk blended rugs.

Safavieh's house brand Natural Fibers collection of indoor rugs is also being expanded for market. The additions include a jute, hemp and jute blended grouping within the existing Botanica collection.

828 International

828 International Trading Co. is building on its Rhine and Momentum collections with new designs for each. Rhine is a $149 retail group of machine-made heat-set polypropylene rugs, to which has been added with 23 new traditional and transitional patterns; Momentum is made in the same construction but is also hand carved and retails for $159 and has been expanded with about a dozen new looks, mostly contemporary.

Also growing is 828's Accents collection of cotton hooked accent and area rugs. Pieces lean toward novelty and theme looks, like beach, nautical, tropical, kitchen and all-over florals and damask styles.


Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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