Wal-Mart to offer Norma Kamali brand
Home & Textiles Today Staff -- Home Textiles Today, February 28, 2008
Van Nuys, Calif. – Brand management company Cherokee Inc. has brokered a multi-year licensing agreement between fashion designer Norma Kamali and Wal-Mart Stores for merchandise categories including women’s and children’s apparel, footwear, accessories and home furnishings.
There was no indication of when the various lines would debut at retail.
“My life dream has been to promote self-esteem for women and wellness for the entire family,” said Kamali. “Through the Wal-Mart stores and website I can reach more people and affect more lives than in any other venue.”
Robert Margolis, chairman and ceo of Cherokee, credited evp of licensing Sandi Stuart and svp of brand development Anthony Damiani for forging the agreement.