Wal-Mart to offer Norma Kamali brand
February 28, 2008,
Van Nuys, Calif. – Brand management company Cherokee Inc. has brokered a multi-year licensing agreement between fashion designer Norma Kamali and Wal-Mart Stores for merchandise categories including women’s and children’s apparel, footwear, accessories and home furnishings.
“My life dream has been to promote self-esteem for women and wellness for the entire family,” said Kamali. “Through the Wal-Mart stores and website I can reach more people and affect more lives than in any other venue.”
Robert Margolis, chairman and ceo of Cherokee, credited evp of licensing Sandi Stuart and svp of brand development Anthony Damiani for forging the agreement.
Related Content By Author
Live From New York: Fashion Comes Across the Pond
Home & Textiles Today eDaily