Victor adds Craftex brand to portfolio
Home & Textiles Today Staff -- Home Textiles Today, March 23, 2009
Saint-Georges, Quebec, Canada – North American decorative and upholstery fabrics producer Victor has acquired the Craftex brand, catalog, designs and patterns from the secured creditor of Craftex Mills.
“The Craftex brand is going to give Victor broader exposure in both the contract and residential markets and deepens our product offering,” said Paul Bennotti, director of marketing at Victor. “Over the past 100 years, the Craftex brand has come to represent quality, innovation, value and service. Victor has built its reputation on these same qualities so I am confident that Victor will be able to provide customers of the Craftex brand the same quality, service and products that they have come to expect.”
Victor grew substantially with its acquisition in September 2007 of the majority assets of Quaker Fabric Corp.
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