Sigrid Olsen and W-C Team Up For Textiles Line
Cecile Corral -- Home Textiles Today, February 14, 2005
New York — What began more than 20 years ago as a hand-painted potholder, today has evolved into a full, upscale line of textural and creamy colored home textiles for the bedroom, bathroom and dining room by artist and designer Sigrid Olsen.
Together with licensee W-C Designs, Olsen launched last week during Mini-Market her bedding, bath coordinates and table linens that are inspired by her artwork and womenswear collections.
“I wanted to get into home before apparel — that was more than 20 years ago — but apparel just happened first for me,” Olsen said.
She founded her company in 1984 in Rockport, Mass. In 1994, it was acquired by Liz Claiborne Inc. Now based in Wakefield, Mass., Olsen creates her ready-to-wear under several brands — Sigrid Olsen, Sigrid Olsen Collection, SO be it by Sigrid Olsen, Sigrid Olsen Petite and Sigrid Olsen Woman.
After more than two decades of designing women's clothing, she said her biggest surprise in developing the home line has been “that it came out so well. We had the right milestones, and we touched base on every aspect from packaging to where the label goes, and W-C was always very diligent about making sure I loved everything about the line.”
Sigrid Olsen Home comprises six bedding ensembles, one solid colored bedding collection, four bath coordinates that comprise towels, accessories, shower curtain and rugs, and five table linens designs.
Elements used in some of the bedding fabrications include linen cotton, enzyme wash prints on cotton canvas, yarn-dyed jacquards, and panel-printed brushed cotton twill.
W-C Designs also created a seventh collection — Cozy Check — which is the solid colored alternative available in five colorways. Four of the colorways coordinate with four of the bedding ensembles and one colorway links back to two of the bedding ensembles.
All of the bedding is made of 100 percent cotton. Each ensemble includes two types of sheets — a solid with pick-stitch details and a novelty style that is based on the design theme of each bed. The solid sheets are 330-count, and the novelty sheets are made in either printed or woven constructions.
The bedding ensembles also coordinate with soft window treatments.
In the bath area, there are four shower curtains — two yarn-dyed and two printed.
There are three 100 percent cotton rug styles — a solid color with racetrack border; a mingled two-tone look; and a chenille loop stripe.
Bath towels also come in three cotton terry styles — a solid with pick-stitching at the cuff, a striped jacquard dobby; and a mingled jacquard dobby.
The bath accessories include a solid colored matte ceramic collection, a resin with woven raffia group and a hand-painted ceramic collection.
The table linens collection comes in five design groups. Constructions include cotton jacquard, engineered prints, mercerized poly/cotton, jacquard boucle yarn and a cotton/lurex lend.
Targeting specialty and better department stores, Sigrid Olsen Home suggested retail price points include: $249 for a queen comforter or duvet; $69.99 for a shower curtain; $24.99 for a bath towel; $14.99 to $39.99 for bath accessories; $39.99 to $49.99 for a tablecloth; and $7.99 to $12.99 for placemats.
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