Brentwood collections offer strong themes
Home & Textiles Today Staff -- Home Textiles Today, February 16, 2007
At the New York Market -- Brentwood Originals is offering four main themes this market. Creative director Sigrid Simonson said the stories that color the collections -- Casual Elegance, Rustic Modern, Ahwahnee, and Beach House – are mainly color-driven, with an important role played by texture and an emphasis on soft surfaces.
Details range from faux sheared mink dec pillows with quarter-panel faux suede backs in the Rustic Modern group, to a high-low chenille translation of traditional Aztec patterns in the “global ethnic” theme in the Ahwahnee group, named for the historic lodge hotel in Yosemite National Park.
A strong red-white-blue canvas plays across the Beach House curtains, complete with real rope loops. This style is at the opposite end of the casual-formal spectrum from the stress on soft microfibers and heavyweight suedes in Casual Elegance.
Brentwood Originals, a supplier of dec pillows, chair pads, and window treatments, serves retailers in the broad middle, including JCPenney, Kohl’s, Linens ’n Things, and TJX.
Mednick Talks to HTT about Online Trends for Textiles