Wearbest to show Bella-Dura Plush

Garfield , N.J. – Wearbest Sil-tex Mills will launch the second generation of its Bella- Dura high performance fabric – a collection of 25 designs using a proprietary Bella-Dura Plush chenille yarn.

The collection will be introduced at Decosit, being held Sept. 9 to 12 in Brussels , Belgium . Fabrics using the Bella-Dura Plush chenille novelty yarn will be available in 40 colors.

The company partnered with American Fibers and Yarns to develop the new proprietary yarn, following the introduction of the first Bella-Dura wovens in July 2005. “The overwhelming response that we received from the design community convinced us that we needed to expand our product offering,” said Irwin Gasner, president and ceo, Wearbest Sil-tex Mills. “A chenille novelty yarn was the next step.”

Gasner sees Bella-Dura Plush as a natural addition to the brand and a springboard to future developments. The fabrics carry the same warranty as the original Bella-Dura collection: two years for commercial, and three years for residential usage, as well as all the performance characteristics.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • The Countdown to the ICON Honors Continues featuring Christophe Pourny

    Camera Icon More Videos


HTT digital edition

See the May 2017 issue of Home & Textiles Today. In this issue, we discuss our annual Market Basket survey, which finds higher prices and more polyester at leading retailers. See details!