Soft-Tex inks basic bedding deal with Ther-A-Pedic
November 5, 2002,
Cohoes, NY — Looking to leverage the strength of an established brand name, basic bedding supplier Soft-Tex Manufacturing announced a licensing agreement with Ther-A-Pedic International.
Known for its basic bedding using feathers, down, synthetics and foam, Soft-Tex unveiled the scope of the newly developed line during last month's home textiles market in New York at its 303 Fifth Ave. showroom. The line encompasses bed pillows, fiber and feather beds and mattress pads and toppers in a variety of price points all branded with the Ther-A-Pedic logo.
"We've never been brand-oriented, and brands are very important with home textiles these days," Arthur Perry, president of Soft-Tex, told HTT. "We've been looking for a brand, and Ther-A-Pedic fit our bill."
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