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Maddalene Rejoins WestPoint

WestPoint Home has named Scott Maddalene the new senior vp for Ralph Lauren/marketing. He will report to WestPoint ceo Joe Pennacchio.

Maddalene was most recently senior vp sales for the U.S. home division of international trading house Li & Fung. There he was responsible for the placement and sales of national brands, such as Cannon and Royal Velvet; niche brands, such as Clodagh and Angela Adams; and private label brands, such as George for Wal-Mart Canada.

Prior to Li & Fung, Maddalene was with WestPoint Home, WestPoint Stevens and JP Stevens for more than 25 years. He held a wide variety of senior management positions, including vp sales for the eastern region, managing director of WestPoint Stevens (Europe) Ltd., vp merchandising Ralph Lauren division, and vp merchandising for both the bed and bath area. He began his textiles career at Wamsutta.

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