Hanover Direct Signs With Alliance
April 11, 2005,
Dallas — Hanover Direct, Inc. has signed a seven-year agreement with Alliance Data Systems Corp. that calls for Alliance to provide a private label credit card and co-brand bankcard solution for Hanover's catalog and Web brands, including The Company Store, Domestications, Silhouettes, International Male and Undergear.
Alliance will launch a private label credit card program for the Hanover brands and will later introduce an integrated co-brand credit card program.
The card will offer a loyalty rewards program that also recognizes purchases made on the co-brand credit card outside the Hanover brands.
Related Content By Author
Live From New York Market: Celebrity Sightings