Capel to bow licensed Country Living rugs
January 11, 2006,
TROY , N.C. - Capel Rugs Inc. will soon introduce a collection of rugs under the Country Living brand, the lifestyle magazine title licensed by Hearst Brand Development.
The target market includes the 12 million readers of Country Living magazine. As an indicator of the potential, Glen Ellen Brown, vp of Hearst Brand Development, pointed to the success of three furniture lines under the Country Living brand. The rug collection is poised for department stores, home catalogs, independent and national furniture stores, rug and floor specialty stores and Capel-owned stores and showrooms.