Capel to bow licensed Country Living rugs
January 11, 2006-- Home Textiles Today,
TROY , N.C. - Capel Rugs Inc. will soon introduce a collection of rugs under the Country Living brand, the lifestyle magazine title licensed by Hearst Brand Development.
The line is set to launch in April at the High Point International Home Furnishings Market in North Carolina , and will hit retail starting this summer. The initial offering will comprise 10 casual styles, including braided, outdoor, and loop-hook rugs, in multiple colorways.
The target market includes the 12 million readers of Country Living magazine. As an indicator of the potential, Glen Ellen Brown, vp of Hearst Brand Development, pointed to the success of three furniture lines under the Country Living brand. The rug collection is poised for department stores, home catalogs, independent and national furniture stores, rug and floor specialty stores and Capel-owned stores and showrooms.