Target adds software to localize store assortments
March 23, 2010,
San Mateo, Calif. – Looking to offer shoppers a more locally focused and tailored fashion, Target Corp. has signed a contract with DemandTec Inc., a provider of on-demand optimization solutions for retailers and consumer products manufacturers.
The software service initially allowed retailers to fine-tune assortments by store cluster and fixture size based on statistical modeling of transferable demand, the company explained.
It now also is able to plan cross-category layouts, leveraging embedded shopper insights to understand brand and item preferences by segment, and further localize assortments based strategies for both a category and defined customer segment.