Target adds software to localize store assortments

San Mateo, Calif. – Looking to offer shoppers a more locally focused and tailored fashion, Target Corp. has signed a contract with DemandTec Inc., a provider of on-demand optimization solutions for retailers and consumer products manufacturers.

Dan Fishback, president and ceo of DemandTec, noted that, like pricing in recent years, assortment planning has permanently changed, and rank reports and basic analytics “simply don't provide major retailers with the right insights they need to optimize and localize assortments for different store clusters, store layouts, and customer segments. Target selecting DemandTec's Assortment Optimization is a testament to this change and we are honored to further expand our strategic relationship with such an innovative industry leader."

The software service initially allowed retailers to fine-tune assortments by store cluster and fixture size based on statistical modeling of transferable demand, the company explained.

It now also is able to plan cross-category layouts, leveraging embedded shopper insights to understand brand and item preferences by segment, and further localize assortments based strategies for both a category and defined customer segment.



Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!