Social media users prefer to give product advice
March 3, 2010,
San Fransisco – When it comes to discussing products on social media, active participants would rather give advice than receive it.
However, more than one-third (34.7%) say they give advice about purchases, compared to 28.4% of all adults.
“Not surprisingly, those who participate in social media have opinions and want others to listen to them,” according to the survey conducted for RAMA by BigResearch.
While social media users value information that makes their lives easier such as directions and product information, but they consider face-to-face communications about products the most important source.
View the full research report.
Related Content By Author
The Countdown to the ICON Honors Continues featuring Christophe Pourny