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Social media users prefer to give product advice

San Fransisco – When it comes to discussing products on social media, active participants would rather give advice than receive it.

According to a new survey by the Retail Advertising and Marketing Association, a division of NRF, one in five (20.6%) social media users say they regularly seek advice from others when purchasing products or services, which is slightly higher than other adults (17.1%).

However, more than one-third (34.7%) say they give advice about purchases, compared to 28.4% of all adults.

“Not surprisingly, those who participate in social media have opinions and want others to listen to them,” according to the survey conducted for RAMA by BigResearch.

While social media users value information that makes their lives easier such as directions and product information, but they consider face-to-face communications about products the most important source.

View the full research report.

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