Social media users prefer to give product advice

San Fransisco – When it comes to discussing products on social media, active participants would rather give advice than receive it.

According to a new survey by the Retail Advertising and Marketing Association, a division of NRF, one in five (20.6%) social media users say they regularly seek advice from others when purchasing products or services, which is slightly higher than other adults (17.1%).

However, more than one-third (34.7%) say they give advice about purchases, compared to 28.4% of all adults.

“Not surprisingly, those who participate in social media have opinions and want others to listen to them,” according to the survey conducted for RAMA by BigResearch.

While social media users value information that makes their lives easier such as directions and product information, but they consider face-to-face communications about products the most important source.

View the full research report.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!