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Hoffman joins WestPoint

West Point, GA — WestPoint Stevens announced that Steven Hoffman has joined the company.

Hoffman was named to the newly created position of vp, licenses and will report directly to Bob Dale, senior vp, sales and marketing. Hoffman most recently worked for CHF Industries as its business manager for bedding. Prior to that, he was with Thomaston Mills as national sales manager, where he also worked with Dale.

"As we continue the development of our well-known licenses, it's increasingly vital to have someone with a solid, proven background to give accelerated momentum to this drive," said Dale, who also worked with Hoffman at Thomaston. "Hoffman certainly brings the strength to enhance the performance of valuable licenses such as Disney Home.

Hoffman will be based out of WestPoint Stevens' New York corporate offices. Reporting to him will be Anita Zampino, vp of Disney Home, and Nancy Golden, vp, licensing.

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