ABC Carpet Turns Shoppers into Designers
June 2, 2008,
The ABC Carpet Modern Rug Gallery has been enhanced with the launch of a custom design digital interface that offers shoppers of this high-end retailer myriad floor covering designs that can be tailored to their individual decorating needs.
"The demand for bespoke rugs has grown tremendously in the past year. This vehicle will enhance the shopping experience and enable the customer to have an integral role in the design process," said ABC Carpet svp Alex Kimia.
Palette options comprise 600 silk and 600 wool tones, all incorporated into the system to modify the color of the background and motif of the rug. The texture can be altered to be a traditional pile or loop pile, and a handy option enables the user to view the surface up close. To achieve a realistic perspective of the rug in a living space, the program allows it to be placed in seven different room settings.
ABC Carpet's Modern Rug Gallery is located here, at 881 Broadway.
Related Content By Author
1200 Suppliers are Ready for You at Intertextile Shanghai
Home & Textiles Today eDaily
Most Viewed Articles
See the August 2017 issue of Home & Textiles Today. In this issue, we look at the Top 50 Retailing Giants Report, plus Manufacturing: Made in the USA gaining ground; International: Portugal ramping up exports; New products: NY Now home textiles introductions; Outlook: Commentary from H&TT's editors; and Planning: Trade show calendar.