ABC Carpet Turns Shoppers into Designers

The ABC Carpet Modern Rug Gallery has been enhanced with the launch of a custom design digital interface that offers shoppers of this high-end retailer myriad floor covering designs that can be tailored to their individual decorating needs.

This new interactive design station, equipped with a plasma display screen, enables a shopper to manipulate any of ABC Carpet's thousands of available rug styles to his/her own preferences in color, texture, pile, size and material variations.

"The demand for bespoke rugs has grown tremendously in the past year. This vehicle will enhance the shopping experience and enable the customer to have an integral role in the design process," said ABC Carpet svp Alex Kimia.

Palette options comprise 600 silk and 600 wool tones, all incorporated into the system to modify the color of the background and motif of the rug. The texture can be altered to be a traditional pile or loop pile, and a handy option enables the user to view the surface up close. To achieve a realistic perspective of the rug in a living space, the program allows it to be placed in seven different room settings.

ABC Carpet's Modern Rug Gallery is located here, at 881 Broadway.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!