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HSN adds execs

ST. PETERSBURG , Fla. – HSN has made a number of appointments aimed at improving strategic multichannel growth for HSN TV and HSN.com. The web business now accounts for more than one-fifth of U.S. sales, according to the company.

Kris Kulesza has been named executive vp, HSN.com, including on-line merchandising. Matthew Siegel and Jon Kapplow were named vp of e-tail strategy and vp of multichannel marketing for HSN.com, respectively.

Kulesza joined HSN in 1998 as Vice President of Merchandising, where she led HSN's team of jewelry merchants. In May of 2005, she became svp, online merchandising, where broadened the site's product assortment and created a multichannel ideology among the merchandising team.

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