Royal Velvet Robe will Join BB&B Breast Cancer Awareness Drive

Royal Velvet will introduce an ultra plush pink bathrobe this fall that will be featured in the breast cancer awareness campaign at Bed Bath & Beyond during the month of October, which is National Breast Cancer Awareness Month.

Brand owner Iconix Brand Group has signed a licensing with Microtex Corp. to create the collection in 10 colors. The robes will be distributed at select Bed Bath & Beyond stores and will retail for $39.99. A portion of sales of the pink robe will be contributed to the Susan G. Komen Foundation by Microtex.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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