Royal Velvet Robe will Join BB&B Breast Cancer Awareness Drive

Royal Velvet will introduce an ultra plush pink bathrobe this fall that will be featured in the breast cancer awareness campaign at Bed Bath & Beyond during the month of October, which is National Breast Cancer Awareness Month.

Brand owner Iconix Brand Group has signed a licensing with Microtex Corp. to create the collection in 10 colors. The robes will be distributed at select Bed Bath & Beyond stores and will retail for $39.99. A portion of sales of the pink robe will be contributed to the Susan G. Komen Foundation by Microtex.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT digital edition

See the June 2017 issue of Home & Textiles Today. In this issue, we discuss how U.S, ports are gearing up for the future, and what to expect from second half trade shows. See details!