HomeDecShow offers amplified sales effects

New York – “Picture this,” said Mitch Buchwalter, ceo of HomeDecShow. “You’re at a physical business convention – but in a virtual world online – where you can attend as an exhibitor or as an attendee, ‘walking’ the show. But it’s not really a ‘show’ – it’s a community that stays up and running 365 days, 24/7.”

Welcome to HomeDecShow, the streamlined, internet-anchored business community Buchwalter is bootstrapping as a means for home décor vendors and buyers to get face to face and sample goods and service with far lower cost of entry than has traditionally been possible.

With a hard launch date looming by the third quarter of this year, HomeDecShow will be especially valuable to newer, smaller, entrepreneurial companies in the industry, Buchwalter explained. Each online “exhibitor booth” can feature unlimited amounts of updated videos, slideshows and other product information.

Through his company and the main service provider, Onstreammedia.com, subscribers can also avail themselves of HomeDecShow press release software, email campaign software, webinar and blogging tools, and automatic links to Facebook, Twitter, LinkedIn and other social networking internet tools and websites, he said.

HomeDecShow won’t necessarily stop at introductions, he added. There is the potential for a wealth of order tracking, billing and other back office functions that subscribers can tap.

Buchwalter, based in Weston, Fla., is both a Wharton-trained accountant and a seasoned veteran of the home textiles industry having worked with vendors Lorraine Linens and Quaker Lace.

At the current edition of the New York Home Fashions Market, the concept of HomeDecShow will be presented to and discussed among “designers, machine manufacturers, yarn producers, wholesalers, distributors and others,” he said.

One thing that HomeDecShow will not be, Buchwalter stressed, is “a static site with still pictures.” He explained, “You will know when someone’s in your booth – you get an alert, and you can start chatting with them. You can assign a salesman each day – the alert will ring his or her mobile phone. You can do a webcast with video right from your showroom.”

With the website – www.homedecshow.com – still in the construction phase, much is still left to the imagination. But Buchwalter is not inclined to oversell the benefits.

“HomeDecShow is not going to replace belly-to-bell selling,” Buchwalter told HTT. “You won’t be able to touch a fabric – but it will give you additional lead generation that you would normally not have – it will help your company reach out virally to people around the world.”

Having been a part of the home textiles world “since before the fax machine,” Buchwalter said he thinks “the industry is still way behind other industries. I’d like to be the one that helps take the industry into the 21st century.”

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!