October Comps Better than Expected
November 9, 2009,
Comp sales for October exceeded target, the Johnson Redbook reported last week.
Comps in the fourth and final week of the month rose 0.9% driven primarily by a 2.6% increase at discount stores. Department store comps fell 2.1% for the week.
“Halloween business was satisfactory, although its effects were not uniform given the difference in retailers' exposure to this merchandising driver,” said Catlin Levis, Redbook analyst.
Compared to September, sales in October rose 1.9%.
|*Including chain stores and traditional department stores
Source: Johnson Redbook Index