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Muji opens NYC flagship store   

New York – Japanese retailer Muji opened its U.S. flagship store here today at 620 40th Street in the New York Times building.

A presentation of home textiles greets visitors who enter from the 40th Street entrance, dominated by sleep pillows, throws, duvet covers, comforters and chair cushions.

Muji means “no-brand quality goods,” and while Muji product is minimalist, its price points are not Ikea-cheap. A ramie knit throw retails at $76.75; pillow prices range from $13.75 for a poly/cotton construction to $68.25 for a urethane pillow. A utility comforter is priced at $320.25. The opening price bath towel, “Thin Cotton,” is priced at $11.25. The Egyptian towel and the Soft towel are both priced at $27.95.

The 4,350-square-foot store also stocks apparel, housewares, desk supplies, storage and a variety of gadgets. It is Muji’s second standalone unit in the United States. The first opened in New York’s SoHo area last November.