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Universal Furniture to roll out Paula Deen Home line

Complements area rug line by Kaleen

Paula Deen Home Universal Furniture
Paula Deen

High Point, N.C – Universal Furniture has announced a licensing agreement with celebrity cook Paula Deen and will roll out samples at next week's High Point premarket.

The Paula Deen Home collection will launch at the March 23-24 premarket with more than 50 skus of bedroom, dining room, home office, home entertainment, accent furniture and upholstery.

Deen also has a licensing partnership for area rugs with Kaleen.

Deen is the host of "Paula's Best Dishes" on TV's Food Network and also publishes a magazine called Cooking with Paula Deen, which claims a readership of 7.5 million.

The wood portion of the furniture line will be available in a dark wood and whitewash finishes and will be in two style segments - relaxed traditional and casual.

Universal sister company Craftmaster Furniture is producing the upholstery, which will have 25 fabrics exclusive to the Paula Deen line. Customers also can special order from the thousands of other fabrics available through Craftmaster.
Dave Pinamonti, Universal senior vice president of marketing and sales, said the furniture styles are geared toward a wide audience who appreciate relaxed, casual furnishings.

"It is for people in their mid-20s to people in their 70s," Pinamonti said. "That is what has stunned us about her brand and following. It is so broad in terms of age and income. It has that kind of credibility."

The line can be seen at premarket and the April High Point Market, starting April 25, at Universal's showroom at 2622 Uwharrie Road in High Point.

(Reported by Thomas Russell, associate editor at HTT sister publication Furniture Today.)

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