Hudson's Bay brings brands together
May 13, 2002,
Striving to create a more united company among its four retail formats, Hudson's Bay unveiled its corporate visual identity program recently, including a logo that replaces the one the company had used since 1962.
Last year, the program included the launch of a loyalty program, Hbc Rewards, which customers can receive in any of Hudson's Bay's formats, as well as a companywide credit card.
The new logo incorporates a more stylized crest of the familiar moose and fox design.