Valley Forge, Jonathat Adler launch Volumes of Velvet
Home & Textiles Today Staff -- Home Textiles Today, May 29, 2009
Las Vegas – The new Volumes of Velvet collection – designed by Jonathan Adler and produced by Valley Forge Fabrics – represents the designer’s foray into the hospitality market.
This collection, developed “specifically for hospitality heavy-duty use,” Valley Forge said, employs In Case Fabric Protection’s InCase Crypton technology. The plush velvet, which come as solid colored or whimsical geometric patterned looks.
It launched in mid May during the HD Expo & Conference here.
Adler is focused on “glamorous boutiques and majestic hotel properties” for Volumes of Velvet.
The three-part collection features 18 patterns available in 17 color ways for a total of 122 velvet fabrics.
“I like my colors rich and juicy and, most importantly, velvety,” Adler said. “There's something about velvet -- it adds a depth and dimension to color that is mesmerizing. I partnered with Valley Forge to create a palette of velvets I've longed for but could never find in the market (let alone the hospitality market).”
He added, “Tangy Orange, the perfect Mushroom, marshmallow White, the Green that will make you feel like you've never seen green before, inky inky inky Mediterranean navy -- these are just a few of the 17 colors that form the foundation of the Volumes of Velvet collection. Using the solid palette as a foundation, we added all kinds of groovy sculpted patterns, unexpected textures and nifty stripes”
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