Kea Capel launches first line
April 3, 2003-- Home Textiles Today,
At the New York Market — Longtime industry player Kea Capel launched the first lines of her new company, Kea Inc., at market with an extensive array of indoor/outdoor mats, upscale braided chenille rounds and quilted-pieced rugs.
Kea Inc. is owned in part by Kea Capel as well as investor company VKO Inc., which owns rug supplier Homemaker Industries.
True to her signature style of casual beach house looks in candy-like colors, Capel's product launch includes a collection of polyester and cotton blend indoor and outdoor rugs and doormats as well as five collections of braided rugs, three of which are made of 100 percent cotton and two that are made of100 percent wool.
Capel has subcontracted Homemaker, which operates a factory in Mexico, to manufacture and distribute her braided rugs and also to assist with back office and sales support.
Over the next year Kea Inc. will add constructions of area rugs from overseas, including felt from India and other styles from China, as well as add bedding, table linens and window coverings.
Targeting independent furniture stores, catalogs and specialty chains, the line's suggested retail price points include $199.99 for a 5-foot quilted round, $199 for a 5' x 8' 100 percent wool braid, $9.99 for a 2' x 3' indoor/outdoor poly-cotton blend mat and $29.99 for a appliqué chenille round.
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