Frette launches new brand: Edmond
April 15, 2009,
New York – Fine linen producer Frette has launched a brand in honor of company founder Edmond Frette featuring more contemporary looks and, in a first for Frette, prints.
Duvet covers include poplin prints and sateen jacquards. Patterns include geometrics, animal prints, weathered tile, and curvilinear floral motifs.
The collection is being merchandised open stock. Pricing runs to about one-third of Frette’s, with components for a standard bed set totaling about $400 to $450.
To support the brand launch, the company opened its first Edmond store April 10 in London’s Westfield Mall. Another will open in Milan this July.
In the United States, Edmond will be carried in all Frette stores.
Related Content By Author
Live From New York: Fashion Comes Across the Pond
Home & Textiles Today eDaily
Most Viewed Articles
See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more...