Glenoit bags Field & Stream license
Cecile Corral -- Home Textiles Today, August 31, 2001
New York — Glenoit Corp., based here, is gearing up product for the upcoming New York Home Textiles Show in October from its latest licensing partnership with outdoor lifestyle property Field & Stream.
For Field & Stream, Glenoit will produce accent rugs, floor mats and anti-fatigue comfort mats in 40 designs, said Jackie Zutler, manager of graphic design. Field & Stream, based in Plymouth, MN, will supply Glenoit with a series of outdoor lifestyle designs like wildlife scenes and fishing scenes.
The collection will target mass and mid-tier retailers. Price points will include the following: $19.99 for a 21" x 34" chromojet printed accent rug and $39.99 for the 30" x 46"; $5 to $10 for 18" x 27" welcome mats; and $15 for 24" x 36" anti-fatigue mats.
The construction of the accent rug line includes plush chromojet printed nylon, knitted acrylic and polypropylene berber; the anti-fatigue comfort mats feature printed photographic images; and small heat transfer prints mats will also be part of the assortment.
"We're very excited about it," Zutler said. "We believe the outdoor lifestyle trend is very important today, and we really want to address it for our customers."
Added Kevin Kennedy, president, consumer products division: "We believe this brand works with the outdoor lifestyle trend so prevalent today. Also, having a brand like Field & Stream reinforces our commitment to this growing category."
Field & Stream is just one in Glenoit's roster of license partnerships, including Barth & Dreyfuss, Waverly and Springmaid.
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