Seasons catalog takes aim at new 'target'

Minneapolis — The Seasons catalog will be weathering its own change this summer, as parent company Target Corp. plans to reposition and launch the catalog as Marshall Field's Direct in August.

Target purchased the catalog, along with catalog titles Wireless, Signals, and I Love a Deal, when it acquired the Rivertown Trading Company in 1998.

On the website for the catalog group, www.giftcatalog.com, the company said that in the pages of the new catalog, "You'll find one home for superb gifts, leading fashions and decor designed with warmth and style." Visitors who join the mailing list for the new catalog will receive a 10 percent discount on their first purchases.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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