Lawrence Home trots globe to source
Michele SanFilippo -- Home Textiles Today, October 13, 2003
Fall market left no doubt that Lawrence Home Fashion spanned the globe for sourcing possibilities, stopping at a few runways in search of looks for its latest bedding collections.
The trend was unmistakable in its 5,000-square-foot New York showroom that revealed more distinct lifestyles and trends than ever before.
"Overall the collections were definitely more focused on customer needs. We've defined [them] and made them a bit more embellished," explained Gary Walfish, president of Lawrence Home Fashion.
He added that a new design team has brought a fresh outlook on fashion and built on new global sourcing efforts. Real synergies between sales and design were also evident this market.
"We are stepping up our designing by enhancing our products with intricate cut and sew techniques, novelty stitching, ribbons, apparel cloths, unique textures, suede, leather, linen, etc.," he said.
Carl Legault, in sales and development at Lawrence, explained that the company has been "growing its fashion influences and translating inspirations from Asian fusion as well as global trends." This can be directly witnessed in such unique apparel accents as novelty stitching, wooden toggles, embroidered frogs and lace. "The different lifestyles and lines are really distinct throughout the showroom," Legault added. "You can clearly see the difference between where one collection ends and another begins."
Lawrence went to market with additions to its five bedding collections, all of which feature window treatments and shower curtains. The high-end, master bedroom looks of Versailles featured three new patterns: Enchanted, Pompeii and Serenade. Versailles queen comforter sets retail for $349.99.
The mid priced Studio line offering today's fashions had eight new patterns: Ambrosia, Kashmir, Legend, Notte, Rani, Sandalwood, Secrets and Siesta, most of which were big hits at market. Sandalwood is simple and contemporary with a natural spa look. Kashmir offers a spicy jewel-toned textured print.
Legend consists of asymmetrically pieced neutral suede and distressed leather. Ambrosia is a sateen program. Rani is an all-cotton duck print. Also included are uniquely pieced outer bedding ensembles for Sandalwood, Notte, Kashmir and Legend that are enhanced with pieced and embellished decs and embroidered sheets. Queen comforter sets in the Studio collection retail for $289.99.
The moderately priced fashion jacquards of the Lawrence Line, which retail for $249.99 queen comforter sets, had four new patterns: Athena, Empress, Indra and Arizona.
Bretton Manor, its opening price printed line for promotional catalogs, unveiled nine new styles. Lawrence's Kidz Klub, comprising nonlicensed fashion patterns for juveniles, unveiled six new looks, including Castles and Dragons, Graffiti, Love Letter, Girls' World, Carnival and Keepsake. Twin comforters retail for $44.99.
"Our looks are maturing into more defined categories as we move into such fabrics as satin, lace, chenille, sateen, ottoman, duck, jacquards, novelty yarns, cross dyes, suede leather and linen," said Walfish, noting the large assortment of surface interests in the showroom this market. "For example, our decorative pillows are more sophisticated and fashion-forward than they've ever been," he added. "We need to stay on top with regards to design and cut and sew in order to be different and unique."
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