Sferra Launches New Web Site and Packaging
May 9, 2005,
New York — Sferra Fine Linens is revamping its brand identity with a new Web site and packaging.
The new site will allow consumers to see available products featuring visuals and details such as close-up imagery, color specifics and dimensions.
Sferra's rebranding also extends to its packaging with an updated look, featuring new signature colors. According to company officials, a traditional truffle color accented with a stripe of persimmon will be used. Completing the packaging is Sferra's trademark lace ball, which is embroidered onto each product.
Sferra's strategic rebranding efforts are part of an overall campaign promoting brand cohesion that reflects the company's new design direction and expansion.
Related Content By Author
Live From New York: Fashion Comes Across the Pond
Home & Textiles Today eDaily
Most Viewed Articles
See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more...