Roces to Head Wal-Mart 'Store Experience'
November 27, 2006-- Home Textiles Today,
Wal-Mart Stores is creating a new organization it calls "Store Experience" to delve more deeply into store planning, space management, and the retailer's store-of-the-community initiative.
Santiago Roces, who was most recently Wal-Mart's Korea president, will be leading the initiative. He is relocating to company headquarters in Bentonville, Ark.
Roces' promotion is one of several appointments that make up Wal-Mart's recently restructured marketing "dream team," explained John Fleming, evp and chief marketing officer, during Wal-Mart's presentation at the recent Morgan Stanley Global Consumer & Retail conference here.
Since Fleming joined Wal-Mart about 18 months ago, the plan has been to "really upgrade the talent and to develop some core competencies in areas around the customer."
Related Content By Author
Industry Related Content
Pimacott: Proof Positive