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PEM America Bows Southern Living Baby

At the ABC Kids Expo here this week, PEM America is unveiling the new addition to its Southern Living license, Southern Living Baby.

The high-end nursery ensemble collection, with retail price points of $149-$199, includes three designs: Zootopia, Butter Cream and First Bloom. The color palettes and embellishments are derived from the Southern Living aesthetic, enjoyed by more than 16 million monthly readers.

PEM America also carries the brand in an adult bedding collection, providing a design base for the infants interpretation.

"We have already received some nice interest at retail and believe that it will be the best brand at PEM America, with a design team dedicated to differentiation to the marketplace," said Keith Schneider, president of the PEM America infant and juvenile division. "We are also very conscious of value and retail pricing, which should put smiles on our customer base."

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