Unifi names Wickes, Ning to direct China unit
Home & Textiles Today Staff -- Home Textiles Today, October 14, 2008
Suzhou, China – Polyester and nylon textured yarn producer Unifi Inc. has established the management structure for its China-based subsidiary, Unifi Textiles (Suzhou) Co., Ltd. (UTSC).
Unifi named Ed Wickes as president of UTSC, reporting to Roger Berrier, evp of Unifi. Wickes, who joined Unifi in 1984, will oversee day-to-day operations with a focus on development, sales and service of Unifi’s premium value-added yarns for the Asian market.
“The sole focus of UTSC will be on satisfying the growing demand for the production of higher value specialty yarns for the China market,” said Wickes. “This new business model gives our customers in the region faster access to new product innovations and enhanced service opportunities.”
Hongjun Ning will serve as director of sales and marketing, reporting to Wickes. Ning will focus on increasing sales and brand awareness of Unifi’s value-added products in Asia.
Additional appointments include Luka Yuan as brand sales manager, Bimei Chen as technical sales manager, Fu Zhang as regional account manager, and Dong Dong as export manager.
Berrier noted, “UTSC is a great fit for us in China because it creates added flexibility and allows us to focus exclusively on the value-added customer base.”
UTSC was formed by Unifi in July. The company recently opened its office located in Room 1101, Gold River Center, No. 88, Shishan Road, Suzhou New District, Suzhou, Jiangsu Province, P.R. China 215011.
Industry Related Content
Celebrity Branding at NY Home Fashions Market