Yves Delorme Augments Table Linens
Home & Textiles Today Staff -- Home Textiles Today, October 16, 2006
Yves Delorme, now in its second year marketing its own table linens, has introduced five new patterns, and even a set of Limoges porcelain breakfast cups, dessert plates and mugs to highlight its growing presence in the kitchen.
Best known for bed and bath, Yves Delorme has augmented its table linens line with these new collections: Potager, Barbizon, Mekong, Palais, and Eventail.
The pattern on the porcelain items picks up the Balcon theme, which was one of the very first table linen patterns.
Director of marketing Virginia Peale notes that Yves Delorme now operates 45 stores in North America. The company has also produced a handsome brochure detailing the subtleties of l'art de recevoir, or how to fold linen napkins for various entertaining occasions. The brochure is being made available to the independent retailers who carry Yves Delorme.
Industry Related Content
Celebrity Branding at NY Home Fashions Market