Soft-Tex debuts ‘I-Care’ and ‘Earth Care’ brands
August 6, 2007,
At Market -- Bed pillow, mattress pad and memory foam producer Soft-Tex Manufacturing has launched two new brands: I-Care and Earth Care; each is a first-time introduction to the market.
Earth Care will focus on eco-friendly comfort. Pillows and toppers will have soy-based memory foam and natural latex. Covers will incorporate organic cotton, bamboo and other natural elements.
Soft-Tex president Arthur Perry said, “I am proud to introduce these two exciting brands to the industry. The marketing team behind them has done an outstanding job of product development and I look forward to buyers’ reactions.”
Soft-Tex is showing the new lines at their 230 Fifth Avenue showroom, suite 1204.
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