Martha Stewart Everyday takes another swing at bed ensembles
February 22, 2002-- Home Textiles Today,
Troy, MI — The Martha Stewart Everyday bedding program has added the new Complete Bed collection, which began rolling out in January. Produced by Springs Industries, the Complete Bed's components are produced both domestically and abroad, and include a comforter, a bed skirt, fitted and flat sheets, pillowcases and pillow shams in one package.
Martha Stewart Everyday produced a similar bedding program in 1998, but it was not as fully assorted with product and was taken off-line after less than a year.
The retail for a twin set, with one pillowcase and sham, is $59.99 on sale, regularly $79.99. Full, queen and king sets, with two pillowcases and shams, are on sale for $79.99, $89.99 and $99.99, respectively - regularly $89.99, $99.99 and $109.99. Coordinating accessories are also available, including pillowcases ($9.99 on sale, regularly $10.99), valances ($12.99) and square and neck roll decorative pillows ($14.99).
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