Chris Stone 'widens' fabric program

Company names new marketing director

HIGH POINT, NC Chris Stone & Associates is launching a new wide-width fabric program designed for the top of the bed and decorative pillow home furnishings businesses.

The company will offer print downs on commodity cloths such as 180-count sheetings of cotton and cotton/polyester blends as well as proprietary fabrics including textures. The fabrics will be offered in widths from 72-inch to 108-inch, all in the mid-price range, said Mark Aizawa, president. In addition, the company is "taking an aggressive look at off-shore sources for greige goods," Aizawa emphasized.

The firm previously had a licensing agreement to handle print downs for the home textiles world, but decided to reown this portion of the business, Aizawa said.

Both the 54-inch line, which now includes printed silk dupioni and printed linens as well as the company's basic cottons and cotton/rayon blends, and the wide-width program will tap into the company's 25-year-old contemporary and floral design archives.

In a related move Andrea Bernstein has joined the company as director of marketing, a new position, reporting to Aizawa. Bernstein, now based in Florida, most recently was creative director of Perry Ellis men's loungewear, and earlier had been with World Wide Mfg., a Florida bed/bath home fashions company. Bernstein "will be involved in the initial push for the wide-width division and will target other markets and product development," Aizawa said. She will relocate to the company's headquarters in Los Angeles in the spring.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!