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Natori taps Loftex for bath     

New York – The Natori Co. has signed a licensing agreement with Loftex USA to produce a collection of bath products.

The collection, an expansion of the Natori Home collection that includes decorative bedding, sheets, throws, and decorative pillows under license to JLA Home, will mark an expansion of the product mix at Loftex. Natori’s bath collection will include a full range of towels, bath mats, beach and cabana products as well as luxury bath robes. “Robes are a totally new business for us, but they are a Josie Natori signature,” said Gretchen Dale, coo of Loftex.

The Natori bath collection will debut at the New York Home Fashions Market in March 2009, with deliveries scheduled for August/September, said Natori svp James Booth. It will target better department stores, luxury linens catalogs, and designer home textiles specialty stores. All products will be warehoused in the United States with a 24-hour delivery program.

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