Smith & Wesson aims for home

Smith & Wesson Holding Corp., parent company of handgun maker Smith & Wesson Corp., this week launched an endeavor to expand its product lines into new categories, including home goods.

For its newest division, Smith & Wesson Interactive Management LLC, the company introduced its Crossings catalog, a standalone catalog and Internet commerce business unit that capitalizes on the strength of the Smith & Wesson brand name by offering consumers a new collection of merchandise, including home décor items, gifts and apparel.

Smith & Wesson Interactive will direct the company's initiatives for its customer relationship management, Internet commerce and direct marketing efforts.

Added Colton Melby, president and coo: "We are broadening our scope into new areas that reflect our American heritage, supporting the values for which the brand stands and will continue to provide a strong return to our shareholders."

The Crossings catalog includes a collection of decor accessories for every room in the house, all depicting a western and casual theme in earthy tones, such as Crewelwork cowgirl pillows inset with beaded studs and faux pearls by New York textile artist Judi Boisson, and Lodge Toile bedding that coordinates with a 100 percent cotton handcrafted saddle blanket quilt.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!