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Sure Fit hires new vp, sales

Slipcover manufacturer Sure Fit Inc. announced the addition of Rick Platt as the new vp of sales.

Platt, who replaces Dan Cacella, was the senior director of sales and marketing at the NFL. As part of his responsibilities, Platt is managing the retail sales staff and focusing on integrating Sure Fit's marketing plan at the retail level. He reports directly to Bert Shlensky, president.

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