New Shaw Assortment Draws on Domestic Strength
August 8, 2006,
At the New York Market — Attributing success to its many assets in domestic production, Shaw Living said it is now able to boast a plethora of new synthetic, textured bath, and scatter rug programs despite the tight time frame from last market to this new schedule.
At the forefront of the new, all-nylon bath assortment is a high-end group of tufted, multi-level cut-and-loop pieces. Made in solid-colored, textured geometric patterns, the four design groups in this assortment employ a variety of Shaw fibers for luster variances and higher design definition.
This represents the first time the company is creating a bath program using its special tufting equipment, which it typically reserves for accent and area rugs, Fein said.
Domestic offerings make up about 80% of Shaw's bath introductions. The remainder comprises imported, natural fiber products.
All of the bath rugs come in standard sizes, and price points start at $12.99 for a 21-inch-by-34-inch, whether domestic or imported.
The new scatter line is also predominantly domestically made — 80% — with the rest being imported.
The domestic scatter line is also made with the multi-level, cut-and-loop tufting equipment as well as in loop-and-loop and shag constructions, and come as nylon, olefin and nylon-and-olefin blends. There are four design groups here, too — comprising florals, geometrics and printed looks — that employ yarns in a variety of lusters and sizes for different textures and looks.
Colorways include solids, and two- and-three color styles.
As is the case with the bath rugs, the new imported scatters are also made of natural fibers and come as textured stripes, geometrics and solid-colored floral patterns.
Retail price points for the scatter program start at $9.99 for a 21-by-34 for both domestic and imported goods.
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